Wednesday, May 23, 2018

Are You Tracking the Right Social Media KPIs?

How do you know if you’re tracking the right social media KPIs or if your content strategy is working? There are the obvious signs – visitors to your website, people liking and sharing your posts on social media platforms. It’s always great, as a content creator, to see this type of interaction. However, if your…

10 e-Commerce Brands Using Instagram Stories Effectively

Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike. The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram…

How to Write an Article that is Way Better than the...

There are no original writing ideas left. All ideas that come to mind have been already covered by someone else, one way or another. Having said that, it doesn’t mean you can’t try writing something 10x better than the existing content and make this topic your own. Here’s an interesting approach that helps me analyze…

How to Create and Fill your Social Media Calendar for a...

Do you want a better way to plan, organize, and publish your social media content? Discover how to create and fill your social media calendar for a year. Continue reading "How to Create and Fill your Social Media Calendar for a Year (With Free Templates)" at Maximize Social Business by clicking here.

6 Content Marketing Metrics You Can’t Afford to Ignore

Content marketing has become very competitive. Millions of blog posts are published every month. By 2019, the global content marketing spend per year is expected to exceed $300 billion. There are two things you can do to stand out from all this competition. One is to analyse the content that is already out there. You…

How to Use Infographics for Link Building

Generally, pictures are more likely to be shared on most social media platforms. In fact, infographics are liked and shared on social media three times more than any other type of content. For SEOs, higher sharability on social media means more than just opportunities to connect with influencers or engage their audience—it means they can…

Why Do Content Marketers Need to Write Long-Form Content?

Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…

How Elements of Web Design Impact Blog Post Success

Since we live in the age of user experience, web design is one of the essential elements in the blog post success formula. Unfortunately, writing engaging, valuable and insightful posts is no longer enough. Today, bloggers have to follow the best web design practices in their niche to stay competitive and eventually be recognized and…

12 Free Tools For Creating an Effective Editorial Calendar

If it were not for my editorial calendar I would be completely blind. I mean it, my work would not only be unproductive but there is no way I could keep up with the demands of running a blog and a business at the same time. I would lose my mind. No matter how dedicated…

Social Media and Trusting Your Instinct

Follow your instincts. That’s where true wisdom manifests itself. – Oprah Winfrey As a business leader, we constantly face new challenges. We steadily encounter interesting contacts, read inspiring stories, and experience that doing the right thing is not always easy. “We spend our workdays in our outer world. We’re interacting with our team members and…

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