Thursday, May 24, 2018

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivetz, Co-founder of #paid What does #paid do for marketers and brands? #paid is a hybrid solution of technology and human expertise. We provide a streamlined process of influencer identification, activation, performance tracking, real-time reporting, and optimization to scale any influencer program. We work with hundreds of brands across all industries,…

#Réputation : 95% des entreprises ont vu leur réputation décliner en...

Comme chaque année, Reputation Institut publie une étude sur la réputation des entreprises et établit un classement des marques en lesquelles les Français ont le plus confiance. Plus de 38 000 personnes sont interrogées et 380 entreprises évaluées. La réputation est un indicateur de performance important qu’il faut suivre et mesurer. Nous l’évoquions dans notre article…

3 Metrics to Track, Predict and Measure the Real Impact of...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time. The post 3 Metrics to…

3 Metrics to Track to Predict and Measure the Real Impact...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time. The post 3 Metrics to…

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire…

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often disorganized and usually comes from vastly different channels. However, forward thinking companies see social networks as a significant data…

New Statistics Module: Discover a more efficient way to manage your Competitive...

Forrester has predicted that Insights Driven organizations are likely to grow 8 times faster than global GDP, and will steal market shares to their competitors. However, to retain such favourable results requires long term monitoring and analysis of performance across all departments of an organisation. This is where Competitive Intelligence (CI) professionals are routinely faced…

The 3 Essential Elements of a Successful Social Media Report

Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content. The post The 3 Essential Elements of a Successful Social Media Report appeared first on Digimind Blog.

Marrying Online and Offline Channels in Your Customer Experience Strategy

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well as create a better experience for customers overall. With the advent of multichannel marketing, many companies are coming to realize…

How Should Brands Work with Content Creators? | Socialize Singapore March...

Almost 100 high level marketers from Singapore’s leading brands and agencies, including Tokio Marine, HSBC, Air New Zealand, Golin, and more gathering for an evening of drinks, networking, and content marketing strategies, featuring guest speaker Mediacorp. The post How Should Brands Work with Content Creators? | Socialize Singapore March 2018 appeared first on Digimind Blog.

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