Thursday, May 24, 2018

#Instagood: How Your Business Can Get Ahead on Instagram

There is one universal language that people from all over the world can understand. No, it’s not English. And no, don’t get cheesy — it’s not love either. What we’re talking about here is not the language that you hear or speak, but the language you see and interpret emotionally: The language of pictures and…

Influencer Marketing 101 – How to Find the Right Influencers

Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market.  A 2010 study by the McKinsey Quarterly team found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be…

7 Holiday Ads That Dominated Social Media [2016 Edition]

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition. Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they…

#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least. The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have…

Changes to Instagram API: What You Need to Know

We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available. As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact…

Introducing Follower Insights for Twitter

Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights. What are Following Insights? So far, the focus of our Account Tracking product has been on content — specifically, the content shared from @accounts. But starting today, you can also…

We’re Matching Donations of up to $5,000 to the ACLU

Let’s keep the momentum going. I’ll match next $5k of replies on @ddebow‘s tweet. #NoWallsInTech Donate at https://t.co/V5kuaLOW7l https://t.co/0wtQfbCVPl — Saif Ajani (@saif_ajani) January 30, 2017 At Keyhole, we know that diversity is our strength — it is reflected in both our amazing team, and the country we proudly call home. That is why our…

Introducing Follower Insights for Instagram

Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?) But fear not! We’re exciting to announce a new feature for Instagram called Follower…

Introducing QuickTrends- Instant Competitor Research & Twitter Insights

There’s a new feature in your account! 🎁 QuickTrends in 54 seconds: Why QuickTrends Use this tool to get instant Twitter insights of hashtags, keywords, and phrases. It will show you the number of conversations happening on Twitter within any given timeframe.   Run high-level competitor research. Here, we compare #coke with #pepsi to see…

5 Powerful Social Listening Strategies To Grow Your Business Faster In...

How do you make the most of the conversations that happen about your brand and industry on social media? This article has moved to our Learning Centre!

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